Choosing the Right Business Name
PowerHomeBiz Small & Home Business:
Guy Kawasaki in his book “The Art of the Start” has a very interesting way of highlighting the importance of choosing the right name for your business. According to him, “A remarkable name for your organization, product or service is like pornography: It’s hard to define, but you know it when you see it.”
Kawasaki has some pointers on how to choose the right business name:
1. Be early in the alphabet – Always consider where your business will be if you are in a situation where businesses are listed alphabetically — in trade shows, in yellow pages directory.
2. Avoid numbers – People may not remember the numbers or whether the numbers are spelled out.
3. Pick a name with verb potential – This is my favorite tip especially if you have dreams of becoming the next Google, whose name has become a verb.
4. Sound different – You don’t want to be confused with another product or brand that sounds so alike your name.
5. Sound logical – Try to select a name that matches what you do.
Photo by unsure shot.
John Rogers on December 8th, 2006 6:43 am
Never thought off your first point, but it defenitely sounds logical
danakeith on May 26th, 2008 8:36 pm
Nice post!
looks like it’s gonna work, why don’t you try it..
Good luck!
Xocai on July 26th, 2008 6:34 am
Your comments are right on. They are logical and make sense. Hope I have chosen wisely.
Best Regards,
Robin
cassy on December 8th, 2008 7:04 pm
business name is really important, that is why b4 we get into business, be sure that you have the right name wich is very easy for the costumer to remember and it sounds good and attractive too.
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