PowerHomeBiz Small & Home Business:
Guy Kawasaki in his book “The Art of the Start” has a very interesting way of highlighting the importance of choosing the right name for your business. According to him, “A remarkable name for your organization, product or service is like pornography: It’s hard to define, but you know it when you see it.”
Kawasaki has some pointers on how to choose the right business name:
1. Be early in the alphabet - Always consider where your business will be if you are in a situation where businesses are listed alphabetically — in trade shows, in yellow pages directory.
2. Avoid numbers - People may not remember the numbers or whether the numbers are spelled out.
3. Pick a name with verb potential - This is my favorite tip especially if you have dreams of becoming the next Google, whose name has become a verb.
4. Sound different - You don’t want to be confused with another product or brand that sounds so alike your name.
5. Sound logical - Try to select a name that matches what you do.
Photo by unsure shot.
John Rogers on December 8th, 2006 at 6:43 am
Never thought off your first point, but it defenitely sounds logical
danakeith on May 26th, 2008 at 8:36 pm
Nice post!
looks like it’s gonna work, why don’t you try it..
Good luck!