Business Opportunities Weblog

September 30, 2006 by Rich Whittle | 4 Comments

PowerHomeBiz Small & Home Business:

Guy Kawasaki in his book “The Art of the Start” has a very interesting way of highlighting the importance of choosing the right name for your business. According to him, “A remarkable name for your organization, product or service is like pornography: It’s hard to define, but you know it when you see it.”

Kawasaki has some pointers on how to choose the right business name:

1. Be early in the alphabet – Always consider where your business will be if you are in a situation where businesses are listed alphabetically — in trade shows, in yellow pages directory.

2. Avoid numbers – People may not remember the numbers or whether the numbers are spelled out.

3. Pick a name with verb potential – This is my favorite tip especially if you have dreams of becoming the next Google, whose name has become a verb.

4. Sound different – You don’t want to be confused with another product or brand that sounds so alike your name.

5. Sound logical – Try to select a name that matches what you do.

Photo by unsure shot.

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Tags: Marketing, Public Relations, Strategy