Role Of Search Engines In Buying Decisions
Search engines now play a growing role in helping your customers find, evaluate and decide whether to do buy from you.
A recent study by Internet research firms Marketing Sherpa and Enquiro strongly demonstrated that search engines are now the dominant force driving most business buying decisions. A key finding indicated that 93.2% of respondents based their buying decisions according to their online research.
Right now, go to Google. Search for your product or service, but not by using your company or first name. Instead, use common words and phrases your customers might use when searching for your Web site.
Did your business come up in the results? But if you did not show up, or are invisible beneath a list of your competitors, you need to improve your online findability.
Photo by Fenix.
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