The latest in the world of pop-up retail? From Singapore comes the Venue VBOX, a portable store in a shipping container, which can be set-up temporarily. Any place. Any time.
The VBOX enables a brand or company to follow an event they wish to align their brand with, or pop up where consumers least expect it. Tag along with a photography exhibition or set up shop temporarily at a large sporting event. Brands can even showcase items that consumers may not otherwise be able to purchase elsewhere: just fill the VBOX with one-offs or special editions and you’ll pull in consumers with the prospect that they’ll able to purchase something unique.
Whether the VBOX is placed in a remote village in Spain, on a beach in California or on the ski slopes of Canada, it’s a refreshing way to inject fun and excitement into a brand and win over a swag full of new consumers.
Photo by Springwise.
Jerry on October 12th, 2006 at 2:42 pm
Is VBox available in the United States? If so, do you know who I can contact? I have a client that’s interested in using a VBox to promote its product.
Kait on November 1st, 2006 at 8:11 am
I am doing a sales project for school and saw this idea and loved it to show to the class. Where can i find alot more information about the VBOX?