7 Steps To A Healthy Medical Startup

Business 2.0 Magazine:

Seven steps to a healthy medical startup:

1. Diagnose the Challenge
If you don’t already have a “real, visceral understanding” of the health-care market, partner with someone who does, advises Forrester Research executive Eric Brown.

2. Avoid the Regulators
Stay clear of services that require you to spend a lot of quality time with the FDA.

3. Follow the Money
Anything that helps patients, employers, and insurance firms pare down the price of medical care should appeal.

4. Target the Early Adopters
Focus on motivated consumers–say, people with heart disease or diabetes.

5. Be Specific
Create a focused solution for a specific market.

6. Use a Spoonful of Sugar
Many industries have found cash to be a key enticement for reluctant customers.

7. Start Making Sense
Consumers need help with information overload.

Photo by g_i_heros.

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