Leah Moore, PartyLite representative agrees the scent sells the candles.
âPeople purchase candles by the scent long before the color or shape,â? said Moore. âThe type of scent is usually determined by the season. Apple-cinnamon, pumpkin and vanilla sell best in the winter months, while lighter fruitier scents sell in spring and summer.â?
Although the majority of people purchase a candle by its scent, to some the scent is the least attractive part of a candle.
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