BuySafe extended its ecommerce bonding service beyond eBay to merchants’ own websites in June. The company will now offer merchants the option of letting buyers choose whether to use the bonding service on transactions, in which case the buyer pays the BuySafe fee instead of the merchant.
BuySafe’s Bonded Shopping program qualifies eBay, Overstock.com, and Tias.com merchants, identifies members with a BuySafe Seal, and uses surety bonds to provide broad protection for individual buyers from online transaction risks. In June it opened the program to websites operated by merchants who use certain service providers such as Zoovy.
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