More Buyers Turn To Web For A Set Of Wheels
Thanks to the Internet, you no longer need nerves of steel to buy a car. and it doesn’t matter whether you’re shopping in the new or used car markets.
More than 80 percent of consumers surveyed this year by consulting firm Capgemini said they used the Web during the buying process, twice as many as in 2004 and more than four times as many as in 2002. More than 30 percent said they used auto retailing sites, according to the survey.
Mike Jackson, CEO of AutoNation, the largest car dealership chain in the U.S., says that while few people buy a car online sight unseen, the Internet has cut the transaction time in half.
Photo by Adam Keys.
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