Unusual Businesses Ideas That Work:
Rabbit Movers markets itself as an anomaly in an industry with a bad rep, capitalizing on a staff of artistic types, word-of-mouth referrals, and a Web site that posts positive customer testimonials and descriptions of extra services traditional moving companies don’t usually offer.
Rabbit’s founder, former itinerant writer Shawn Lyons, who started the moving company in 2004 for $1,500—the cost of a 1981 Dodge Ram cargo van—estimates revenues will be around $300,000 in 2006. This is up one-third from a year ago. “Originally, I was just going to do the ‘man with a van’ thing and have time to write,” Lyons says.
But about nine months into helping friends move their furniture in his spare time, Lyons decided he was onto something because demand kept increasing. So he pursued the licensing and insurance required by New York City and State and started to build Rabbit into more than just a traditional moving company, carving out a niche with young urban dwellers.
Today Rabbit, apart from making residential and commercial moves within the New York metro area and renting storage space, also offers massages ($80 per hour) and feng shui ($200). Clients normally take advantage of these extras after the move. Moving prices range from $100 an hour to a flat $1,500 for a complicated, labor-intensive move that includes packing.
Photo by name.”>RabbitMovers.com.
Tom on October 27th, 2006 at 5:44 pm
Rabbit Moving Company is an example of a business that can adapt to the changing needs of society. It appears very open minded, has a no nonsense way of communicating its mission and is a leader in innovation of business ideas. I congratulate the entire team and wish them all the continued success in the world!
Keep on inspiring us.