Fall is a perfect time to take stock of your direction, set goals, and milestones for the coming year. That’s the time when we have traditionally developed an annual plan in my company.But this year, during the summer, we conducted a thorough marketing plan session, so we put off the business plan process. Whoops!
Without a plan, I feel overwhelmed all the time. We have a number of decisions to make, and the lack of a clear strategic plan for the coming year is starting to make a noticeable difference. We’re experimenting with some new projects, have a real need to hire additional help, and are launching a number of new marketing initiatives.
With all this activity, I don’t know where to spend my time or money first. Every day, I consider a different option.
That’s why a plan is so important. One of the great things about planning is that it is a decision-making process. You set aside a time to discuss and evaluate exactly which projects and initiatives are priorities and which are not. It’s liberating.
Here’s a secret: business planning substantially frees you from the feeling of being constantly overwhelmed.
Photo by jazzmasterso….
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