When Bob Visotcky came up with the idea for his invention, he was confident it was a winner.
The device is akin to a night light, but it’s designed to fit real estate “For Sale” signs, illuminating them for an extra three to five hours each evening.
Since he introduced his Listinglight earlier this year, Visotcky has sold thousands of the devices. And with the end of daylight-saving time, he expects orders to skyrocket, as sellers strive to keep their properties visible in an increasingly crowded real estate market.
It’s one of those inventions that seems so obvious, you wonder why no one thought of it before.
At dusk, a built-in light sensor switches on the device. Then it automatically turns off either three or five hours later, depending on which setting is selected.
He markets the device at trade shows and using online databases, and also has given the Listinglight to top agents in areas that the company has identified as growth markets. This, he hopes, will entice other agents to follow suit.
Visotcky sees his device as a way for agents to market properties more effectively, and he also sees it as a service that accommodates those who work from 9 to 5 and have to look for properties in the evening hours.
Photo by Hayne Palmour IV.
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