Improving Your Online Sales Conversion Rate
You’ve set up an Web site, developed some marketing efforts to bring in traffic and are seeing the number of page views increase. But are you converting your Web site visitors into customers?It’s time to work on your sales conversion rate, in other words, the number of visitors to your site who go on to place an order or fill out a form that leads to a sales call or take some other action you want.
1. Know where you stand
The first thing you need to know is how your current online sales model is working. Do a baseline analysis of what sales are already coming in through the site.2. Make the path to conversion easier
Visitors may leave your site because site navigation is too difficult, there are limited payment options or, worse, there is no compelling reason to buy whatever is being sold.3. Keep traffic coming in
The more people that come your site, the more chances you’ll have to win a sale.While the ultimate goal may be a sale, you want to create a pleasant overall experience and encourage repeat visits. Doing that means providing great customer service via chat, email or text messaging.
Photo by woodsy.
Million Dollar Link Experiment on November 1st, 2006 5:39 pm
Google analytics helps A LOT in checking your path to conversion. Definitely always make it as easy as possible to get to your product.
Joe on November 1st, 2006 11:41 pm
so i think most of your visitors are potential customers and you just need to show them right way to your products
Steve Harold on November 2nd, 2006 12:30 am
I would also add to this list:- Reduce the customer’s perceived risk in buying by clearly stating a satisfaction guarantee policy.
Emmanuel on November 2nd, 2006 7:23 am
How does the 80:20 rule apply to business
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