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Niche Biz: Sleep
Unusual Businesses Ideas That Work:
Working as a stock analyst in Atlanta, Lee Loree, was bored. While reading dull reports at night, he noticed his slumber-ing wife was more alert at certain times.
Curious, he started studying sleep cycles. His research and the desire to rouse his workaday routine led to the Sleeptracker, a watch that beeps to wake you during an optimal period of light sleep so you arise less drowsy. It took Loree five years of working with sleep experts and engineers to ready his product.
Sleeptracker monitors your body and continuously looks for your best possible waking times. It wakes you up at just the right moment – during a window of time that YOU set.
With projected year-end sales of $1 million, Loree hardly ever has slow days anymore–but he still wakes up energized.
Photo by Innovative Sleep Solutions.
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Paul Chaney on November 2nd, 2006 6:13 am
You may have just given me an idea for a new blog. Thanks.
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