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Company Thrives As Microbusiness
Having a microbusiness suits businesswoman Shelley Paul. She doesn’t have to work in a big office building or put in the long hours that sometimes accompany corporate jobs.
Paul opened Design Worx, an Old Town graphic design firm, 12 years ago. Last year, she relocated the business to her home studio.
Now a trend, microbusinesses have five or fewer employees and save money by outsourcing and limiting operating expenses.
Paul creates logos and taglines to help start-up businesses and nonprofit organizations create an image. She also makes post cards, invitations and press kits to help market companies.
Having a microbusiness, Paul explains, allows for flexible hours and ensures she is available for her clients anytime during the day.
Photo by V. Richard Haro.
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