A layer of ice cream sandwiched between two chocolate chip cookies. A good idea, huh? Richard LaMotta thought so, and in the 25 years since he invented the Chipwich, a billion have sold.
The Chipwich didn’t become a sensation because of TV ads or marketing, but because LaMotta used an army of college students to hawk it on pushcarts on street corners – going directly to the consumer.
Now LaMotta is promoting another new idea that again bypasses grocery stores and other traditional venues.
His new venture is called myStudentBiz. And, once again, students are the centerpiece of his marketing plan.
LaMotta intends to recruit high school and college students from around the country to distribute novelty snacks in neighborhood businesses, such as Laundromats, dry cleaners, car washes and bridal shops.
The deal is appealing to retailers, LaMotta said, because they are helping youngsters become entrepreneurs, not just contributing to a charity.
LaMotta hopes that myStudentBiz can become a magnet for inventors who are seeking a venue for their new food ideas.
“The average entrepreneur doesn’t have the money to go into supermarkets,” he said. “If it works out, it’s going to be a very unique test-marketing system.”
The students can also win a $10,000 bounty if they discover a food item that myStudentBiz can market.
Photo by myStudentBiz.
The time is NOW to join the ONLY all-encompassing Vacation Franchise We don’t just PLAN CRUISES… We Plan DREAM VACATIONS A Powerhouse in the Travel Industry – As part of World Travel Holdings, we’re the world’s largest cruise agency. Gain unrivaled buying power helping you stand out from the competition. We’re in the TOP […]
e² Young Engineers
Build Your Tomorrow. Today! CLICK HERE TO VISIT OUR WEBSITE Background: We are e² Young Engineers Young Engineers enrichment programs combine education + entertainment = edutainment. We created a variety of different programs that can be used to teach science, technology, engineering, math (STEM). Children joining our educational community can learn and enjoy arithmetic, physics, […]
Make Money – Start a MOBILE APP Business Mobile websites are hot and in demand like never before thanks to the explosion of mobile devices such as smartphones and tablets. Businesses are paying BIG money for mobile website and app design and now YOU can get a piece of the action! The With our training […]
Personal Touch Products
Create Amazing Gifts Your Customers Will Love! Easy • Fast • Enormous Profits We have been around 28+ years for one reason; our concept is fast, simple and offers our clients a great way to make money. The reality is, everyone loves personalized products. But we keep our concept so easy its crazy. All you […]
Business owners don’t have the time or know-how to manage their own social media campaigns, yet they know they need to. Start your own business managing social media for local businesses – we provide the website & all the training you will need. Do you enjoy Facebook & Twitter? Why not make a hefty residual […]