A layer of ice cream sandwiched between two chocolate chip cookies. A good idea, huh? Richard LaMotta thought so, and in the 25 years since he invented the Chipwich, a billion have sold.
The Chipwich didn’t become a sensation because of TV ads or marketing, but because LaMotta used an army of college students to hawk it on pushcarts on street corners – going directly to the consumer.
Now LaMotta is promoting another new idea that again bypasses grocery stores and other traditional venues.
His new venture is called myStudentBiz. And, once again, students are the centerpiece of his marketing plan.
LaMotta intends to recruit high school and college students from around the country to distribute novelty snacks in neighborhood businesses, such as Laundromats, dry cleaners, car washes and bridal shops.
The deal is appealing to retailers, LaMotta said, because they are helping youngsters become entrepreneurs, not just contributing to a charity.
LaMotta hopes that myStudentBiz can become a magnet for inventors who are seeking a venue for their new food ideas.
“The average entrepreneur doesn’t have the money to go into supermarkets,” he said. “If it works out, it’s going to be a very unique test-marketing system.”
The students can also win a $10,000 bounty if they discover a food item that myStudentBiz can market.
Photo by myStudentBiz.
The coffee vending business is your opportunity to cash in on the 30 billion dollar coffee industry.
Can we solve the #1 Business problem people have today? Yes -- and the answer is simple...
With 2,000 locations open or in development in 15 countries, Snap Fitness is the top choice
HUMAN stands for "Helping Unite Mankind And Nutrition" and we started the Healthy Vending Industry back in 2003
World's largest co-ed fitness franchise, Anytime Fitness can leverage its tried and true...
Jamberry Nails signature product, Jamberry Nail Shields, which are essentially stick-on nail art
ActionCOACH Business Coaches make a difference and create wealth for all parties involved...
Sell our revolutionary online ordering products to businesses under your own brand...
PromoSlam has a mission to develop real solutions for individuals and families