Coremetrics, the leading provider of on-demand web analytics and precision marketing solutions, released data dispelling the marketing myth that “Cyber Monday,” the Monday after Thanksgiving, is the largest online shopping day of the holiday season.
With 2006 U.S. holiday eCommerce forecast data from its LIVEmark benchmarking service, Coremetrics advises retailers to expect their highest traffic day to be Cyber Monday, and the top sales day one week after Cyber Monday, which falls this year on December 4th.
Coremetrics predicts that sales on this date, which it has coined “eDay,” will be 19% higher than “Cyber Monday,” and that 2006 overall holiday retail sales will increase 16% over last year’s holiday season.
The upcoming holiday season is a critical time for many U.S. retailers. Most retailers generate 20-40% of their annual eCommerce revenues and profits during the holiday season.
According to analyst firm Forrester Research, online retail sales in Q4 2006 should reach $27 billion.
Photo by mm904ut.
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