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Who Has Really Won With eBay’s New Magic
On August 29, 2006 eBay North America undertook a formidable task. They sought to return their auction site to more of the ‘traditional’ auction style format. Or at least that’s what they said. Resetting the balance was what they called it, and restoring the magic is their mantra. So after a year of aggressive soliciting and intensely prodding their members to load the eBay Stores format with goods for sale, they kindly pulled the rug out from under us.
They claimed it was our own fault because we, with some 20,000 eBay stores, were moving in to eclipse their straight auction format. At the same time they claimed that was not the case and that we were a marginal endeavor, so then why mess with us at all? If the stores format sucked so bad, then what’s the deal with all this money poured into eBay express advertising? Umm, hey dudes, eBay stores float eBay Express…
When we raised a stink about what was being done to us, eBay hid behind the facade of “it’s just an annual fee increase”.
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