Staying Small to Stay Competitive
If you’re working in a creative field, staying small might be to your advantage, or so thinks Elaine Cantwell.
Her graphics and promotions firm, Spark Creative, employs three people and outsources back-office work.
The award-winning designer stays competitive by focusing 90 percent of her time on creative work, and feels that staying small helps her respond to price shifts in the industry. “It’s very difficult to keep a large company in this industry because of the ability of the client to control the budget,” she says.
Even with such a small firm, she brings in between $1.5 million and $3 million a year. Sometimes staying small and staying focused is the way to go.
Photo by omar_franc.
Dustin Williams on July 18th, 2008 5:48 am
Hey great stuff!
Dustin Williams on July 18th, 2008 6:15 am
Fun stuff!
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