Start With Very Simple Analytics

Paul Allen:

For years I’ve been setting up daily metrics spreadsheets for companies that I own or consult for. I have learned how critical it is to 1) set goals, 2) track results every day, 3) look for new channels continually, 4) and test new creative regularly.

When a startup company looks at a mature internet company’s analytics and daily spreadsheets, it can be overwhelming.

I want to advise all internet startups to start simple. Track spending and new customers. Don’t get overwhelmed at first with all the complex details of a mature analytics program. Start at a high level and drill down later.

But first, just track simple things like daily spending, new customers, and cost to acquire a new customer.

Photo by Dunechaser.

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