Catching Customers Is Like Catching Fish
1. Fish are mainly focused on food and shelter. Their needs are simple and focused.
2. Fish don’t like light (it hurts their eyes because they don’t have eyelids) so they hang out in dark places.
We will have more success if we go to those places where our ideal customers are rather than hoping they somehow come to us.3. You get the edge if you fish in a stocked pond. Think about different locations, groups, or pools where you might find a higher concentration of your ideal customers.
4. The more you learn about the specific habits of a species of fish, the easier it is to catch them. Know about your ideal customer, what they like, what their needs are, where they frequent, what they are willing to spend, the better your chances of catching more business.
5. When you don’t catch fish, it’s 1 of 2 reasons: wrong place or wrong presentation. We need to rethink what we are doing. Are we looking in the right ponds? Is there something about our presentation that is driving them off or keeping them from taking the bait?
Photo by wax115 .
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