Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:

  • We have tons of content. In fact, since November 2011, I've published more than 26,000 posts on thousands of different business ideas and opportunities.
  • We don't sell much advertising. In late 2013, I realized that by selling advertising, what I was really selling was my readers. In 2014, I've already radically cut down on the number of ads and will hopefully keep cutting.

Inside Mismatch

USA Today:

The founders of LittleMissMatched don’t know what happens to perfectly good socks that disappear in the wash. But the mystery of the missing socks led them into a business venture that started small and is growing fast.

Arielle Eckstut, Jason Dorf and Jonah Staw started selling packs of three or seven mismatched socks in 2003 after Eckstut and Staw came up with the idea as a solution to lost socks. Each sock is different, although the colors or patterns may coordinate.

The three thirtysomethings are unlikely partners. Eckstut is an artsy West Coast literary agent. Staw is an intense branding and marketing guy. Dorf is a slightly conservative New York garment-industry veteran.

But they clicked because their expertise complements each others’ so well and because as fast as they can come up with ideas, Staw sets a strategy and timetable to turn them into reality.

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Originally posted by Dane Carlson on November 14, 2006 in Ideas.


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