Just when pay-per-click advertising made it easier for small businesses to get more bang for their advertising buck, along comes a potential budget drainer: click fraud.Pay-per-click advertising — where an advertiser pays only when users click on an ad that links them to the business’s Web site — has fast become an affordable way for small businesses to reach a big audience on search engines and third-party Web sites.
The problem is that not all clicks are made with the intent to potentially buy something — or with any good intent at all.
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