Boomers A Big Market For Small Companies

Rhonda Abrams at Gannett News Service:

What do President Bush, Bill Clinton, Dolly Parton, Cher, Patty Duke and Jimmy Buffett have in common?

Each turned 60 this year. They’re not alone. In 2006, the leading edge of the baby boomer generation reached that milestone, and boomers represent a whopping 26 percent of the population, according to the Census Bureau.

That’s a huge number – 78.2 million Americans – and it’s time you started thinking about how you can target boomers both as customers and as employees.

What can you expect boomers to spend their money on?

  • Health care
  • Travel
  • Appearance
  • Second homes
  • Their own businesses
  • Retirement communities, assisted-living facilities, nursing homes

Small companies should look to boomers as more than just customers, they’re also a potential boon as employees.

Photo by coachinglogic.

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