IBM’s $100 Million Brainstorm
At IBM, brainstorming is now a company wide affair. Over the past few months, more than 150,000 employees, business partners, and clients have been coming up with new business ideas for IBM to pursue in a series of “Innovation Jams” and smaller face-to-face meetings. They’ve boiled the ocean down from 46,000 initial ideas and postings to ten.
IBM CEO Sam Palmisano is putting $100 million into the final ten ideas in the hopes that a few may turn into billion-dollar businesses:
- Smart Healthcare Payment Systems
- Simplified Business Engines
- Real-time Translation Services
- Intelligent Utility Networks
- 3D Internet
- “Digital Me�
- Branchless Banking for the Masses
- Integrated Mass Transit Information System
- Electronic Health Record System
- “Big Green� Innovations
Many of these are not particularly new ideas, but they represent big opportunities nonetheless for Big Blue. And if they can make a billion-dollar business out of one or two of these ideas, so could one or two clever entrepreneurs.
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