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Think Brighter


Fortune Small Business:

Do you ever face a mental blank at the drawing board? If so, it might be time to explore new ways to come up with creative ideas.

Over the years I’ve discovered that many entrepreneurs who become successful idea generators follow a routine. By learning their brainstorming patterns, you can demystify your creative thought processes and generate better ideas with more regularity.

Daydream. Muse. Visualize. Mull. Doodle. Those activities are considered by many to be a waste of time, but they’re actually invaluable pieces of the creativity puzzle.

When ideas come to you, write them down without worrying about their value–what may seem a lark today could spark a brilliant idea tomorrow. I fill memo pads with scribbled notes, far-out doodles, and crazy ideas that eventually grow into keynote speeches, unusual marketing strategies, and new business opportunities.

Finally, transform your new idea into reality by cooking up a plan to implement it. This is the most rewarding part of the creative process. An idea remains meaningless unless it’s put into action. Besides, your mind will tire of generating fresh ideas if none ever become real.

Photo by mrmatt.

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