Niche Gyms Are Jumping

November 20, 2006 by Rich | 0 Comments
In Ideas, Niche, Startup


Los Angeles Times:

Willie Wortham finishes up her set of chest presses and easily glides off the weight machine, ready to tackle another. Told she looks in great shape, with perfect posture and a steady gait, Wortham replies, “Yes, for a 91-year-old lady.” At this gym, she doesn’t stand out so much as fit in.

Nifty After Fifty is a small, independent gym in Whittier, Calif., specifically for middle-agers and beyond. It offers easy-to-operate pneumatic weight machines; comfortable, low-impact cardio equipment; yoga and tai chi classes; licensed physical therapy; balance training; and even nonexercise programs such as a driving simulation course, dances and movie nights.

To the growing list of niche gyms, comes gyms for the older set. The market is vast, although largely untapped.
They’ve mostly been relegated to senior center programs, adult school classes or the odd session at a gym or YMCA.

Photo by Tiger Mask.

Related Posts

Comments

No comments yet.

Leave a Reply

Comment moderation is enabled. Your comment may take some time to appear.

« Previous Post

Next Post »