When’s the best time of day to run online advertising?
Startup Journal has the answer:
Most online shopping happens on weekdays between 10 a.m. and 1 p.m. and then in the late afternoon between 3 p.m. and 5 p.m., largely at work, according to comScore Networks, a Chicago Internet market-research firm.ComScore analyzed online shopping trends in 2005 and found that Monday and Tuesday had the highest shares of consumer spending, each with 18% of total sales for the week; Wednesday had 17% of sales; Thursday 15% and Friday 16%. Sales fell off markedly on Saturday and Sunday, averaging 9% and 8% of a week’s total sales, respectively.
The highest percentage of dollars spent online during a typical weekday occurs between 11 a.m. and noon, followed by 4 p.m. to 5 p.m. and then 3 p.m. to 4 p.m., comScore says. By far, consumers spend the fewest dollars online in the hours between midnight and 8 a.m.
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