If you want to attract gaggles of gift-givers to your site, remember these three words: Offer free shipping.
Online holiday-gift shoppers overwhelmingly consider free shipping an important enticement in making purchases, with discounts and free return policies also key considerations, according to a survey released by Yahoo! Small Business and Harris Interactive.
Ninety percent of participants in the survey said free shipping would draw them to a site, followed by online discounts (69 percent), free or “no-hassle” return policies, (64 percent), free gift wrapping (27 percent) and finally gift certificates (24 percent).
Photo by mscpap.org.
Igor M. (BizMord Blog) on November 24th, 2006 at 1:15 pm
Rich good post …
“Free shipping” makes sense. Not only is it a cost saving offer but it also ads a “no confusion” advantage.
People see one price and if shipping is not free they have to guess or look somewhere else what the cost will be. Confuse your customer and you’ll lose him/her fast.
Free shipping is an alternative to store shopping but only this is more comfortable because you’re in your house comfortable clicking away.
The Season of Giving and Free Shipping Deals » Business Analyst » Blog Archive on December 3rd, 2006 at 7:46 pm
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