If you want to attract gaggles of gift-givers to your site, remember these three words: Offer free shipping.

Online holiday-gift shoppers overwhelmingly consider free shipping an important enticement in making purchases, with discounts and free return policies also key considerations, according to a survey released by Yahoo! Small Business and Harris Interactive.

Ninety percent of participants in the survey said free shipping would draw them to a site, followed by online discounts (69 percent), free or “no-hassle” return policies, (64 percent), free gift wrapping (27 percent) and finally gift certificates (24 percent).

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Originally posted by Rich Whittle on November 24, 2006 in Ideas.


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