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Free Shipping

November 24, 2006 by Rich Whittle | 2 Comments


ECommerce-Guide:

If you want to attract gaggles of gift-givers to your site, remember these three words: Offer free shipping.

Online holiday-gift shoppers overwhelmingly consider free shipping an important enticement in making purchases, with discounts and free return policies also key considerations, according to a survey released by Yahoo! Small Business and Harris Interactive.

Ninety percent of participants in the survey said free shipping would draw them to a site, followed by online discounts (69 percent), free or “no-hassle” return policies, (64 percent), free gift wrapping (27 percent) and finally gift certificates (24 percent).

Photo by mscpap.org.

In Ecommerce, Sales, Tools | 2 Comments

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Comments

  • Igor M. (BizMord Blog) on November 24th, 2006 1:15 pm

    Rich good post …

    “Free shipping” makes sense. Not only is it a cost saving offer but it also ads a “no confusion” advantage.

    People see one price and if shipping is not free they have to guess or look somewhere else what the cost will be. Confuse your customer and you’ll lose him/her fast.

    Free shipping is an alternative to store shopping but only this is more comfortable because you’re in your house comfortable clicking away.

  • The Season of Giving and Free Shipping Deals » Business Analyst » Blog Archive on December 3rd, 2006 7:46 pm

    [...] In a Yahoo! research featured by Dane Carlson in his blog for business-opportunities.biz, the study has revealed that customers are more drawn to free shipping offers.  They find this concept very useful and more beneficial than online discounts and amiable customer service.  With free shipping deals, quick purchases are made online.  It’s like a cherry topping on their cake.  This online promo excites them more into completing their shopping list with the help, of course, of a sensitive online company. Friends Economy Facts Local Dating London Dating Home Improvement Online Education Archives [...]

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