Notoriety Helps Product Take Off

November 27, 2006 by Dane | 0 Comments
In Government, Ideas, Marketing

AWOL

Startup Journal:

In September, the fortunes of Spirit Partners Inc. looked bleak. Sales of its only product — a device that vaporizes liquor, allowing it to be inhaled rather than drunk — had slowed nearly to a halt. And the company had no marketing budget.

Then news broke of a Kentucky legislator’s effort to ban the device, which is called AWOL, for alcohol without liquid. Suddenly, newspapers around the country carried warnings that the device might induce extraordinary mind-altering effects. An Oct. 7 segment on NBC’s “Today” show on the device quoted an addiction expert saying that inhaled alcohol might go straight to the brain, producing a faster high than alcohol gulped from a glass. “Within a couple of days, we sold about 200 of them,” says Kevin Morse, chief executive of Spirit Partners, which is based here. “There’s no way we could buy that kind of advertising.”

About 20 states have banned the device in the two years since Spirit Partners bought U.S. rights to the British invention. Others have been thinking about it. Publicity suggesting that inhaled alcohol could pack an extraordinary wallop has sparked demand for the product, which is sold over the Internet and which has never been advertised. Mr. Morse says he has sold 1,000 units at $299 apiece, almost enough for him and his three partners to recoup their investment.

AWOL also has a business opportunity available:

There are many establishments where our AWOL Machines and alcohol with out liquid bars can be located. Such locations are nightclubs, bars, restaurants and resorts to name a few. Maybe the largest market of all is the guy or gal who has to have all the big boy’s toys.

Doing business with party planners and event and meeting planners will generate a very reliable and outrageous income. Private parties and weddings could also be profitable for an AWOL dealer.

AWOL puts you in first place in an industry that is soon to explode in business. Nightclub and bar owners will be excited to have the cutting edge over the competition that the Awol bar provides.

The multi-billion dollar liquor industry shows no signs of coming down from its alcohol high! Here is a new way to break into this market and get your own piece of this multi-billion dollar pie.

The home consumer market for AWOL has already proven to be a large percentage of the income.

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