Web Sites Taking Place Of Teen Mags
Ellegirl is just one in a line of major teen magazines that have recently closed. Celebrity-focused Teen People stopped publishing with its September issue and YM stopped printing in 2005. Do these closures reflect a shift in the way teens are getting the scoop on fashion and celebrities?
“They get it instantly,” said Anne Sachs, executive editor of Ellegirl.com, a Web site which now has more interactive content and social-networking opportunities. “It’s hard to keep up with any other medium besides the Web.”
Popular social-networking Web sites such as MySpace and Facebook enable teens to constantly “do what teens like to do most, which is talk to their friends,” said Anastasia Goodstein, a San Francisco-based writer who publishes Ypulse, a blog about Generation Y for media and marketing professionals.
Flipping through a magazine is “not the same hyperconnected experience you have when you’re commenting back and forth on your friend’s MySpace page,” she said.
The teen magazines that still survive in print are trying to adapt to teen habits by expanding into other media and adding extra incentives to buy their brand.
Photo by Storm.
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