Selling socks for diabetics and gifts for animal lovers might not seem a hip online business for two recent college graduates. But the Charlotte entrepreneurs hope brisk sales on what has become known as Cyber Monday are a good omen for their online future.
Jon West, co-founder and president of operations for Charlotte-based 3tailer, said Monday he saw an uptick in sales for the sock and gift business — one of a growing breed of online niche retailers without storefronts or warehouses hoping to cash in this holiday season.
October was the busiest month ever for the company, which sells the products through two e-commerce sites: Socks4life.com and Gift-lover.com. And November could set a new record, he said.
The pair have three other e-commerce sites that handle specialized products almost ready to launch, West said. “It’s a niche strategy,” he said.
Photo by Socks4life.com.
Josh Kaufman on November 28th, 2006 at 8:53 pm
I wonder if my google ads on this post happened to drive any traffic to his website. haha.
http://joshkaufmanblog.com/simplify-your-sock-collection
Jon West on November 29th, 2006 at 7:17 am
Thanks for reposting this article about us. Let me know if you need a coupon for some socks.
;-)
As Simple As Selling Socks Online » Business Analyst » Blog Archive on December 11th, 2006 at 10:48 pm
[...] In an entry for business-opportunities.biz blog, Dane Carlson also featured another story of online business success. By selling socks and gift items online, college graduates may also be successful entrepreneurs. E-commerce has a lot of profitable potentials, and exploring the market may possibly bring loads of cash. Just be more sensitive and don’t be afraid to discover other strategies. Friends Economy Facts Local Dating London Dating Home Improvement Online Education Archives [...]
T. Johnson on March 22nd, 2008 at 7:09 pm
This idea isn’t new as http://www.Sockscriber.com out on the West Coast is doing a similar more streamlined offering of men’s dress socks.