Priceyourmeal.com, which launched in Glasgow in March, now has more than 80 restaurants on board, taking in excess of 700 bookings a week.
Registered users can use the site to bid for meals at top restaurants in auctions or haggle directly with the restaurants over meal prices.
Sukhvir Dhillon said he saw a gap in the market between traditional booking sites and eBay-style auctions. The site, he said, puts more control in the hands of both restaurant owners and customers.
"People like being involved in auctions and usually if they don't win one they come back and try again. As well as giving choice, it puts a bit of fun into booking a meal," he added.
For restaurants, it offers the chance to add new bookings, potentially dictated at quiet times.
Free to restaurants and users, the site takes a small commission from every meal booked. More than 12,000 users have registered for the site.
Photo by name.