How to Get Referrals

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November 29, 2006 by Dane Carlson | 2 Comments

Seth Godin:

Make it easy for someone to bring up what you do (by changing the nature of the service or product).

Give your best customers something of real value to offer to their friends (a secret menu, a significant gift certificate). Once you do that, not giving that gift to a friend feels selfish.

Paying me to refer you rarely works, because you’re not just asking for a minute of my time, you’re asking me to put my credibility on the line.

Understand that low-risk referrals happen more often than high-risk ones, and either figure out how to become a low-risk referral or embrace the fact that you have to be truly amazing in order to earn one.

and

Be worthy. Not just in the work you do, but in your status in the marketplace. I’m far more likely to refer someone with a back story, someone who’s an underdog, or relatively unknown. That’s why saying "thank you" in deeds (not so much in words) goes such a long way.