Blame MTV’s My Super Sweet 16 for showing teens nationwide the extremes the super-wealthy go to for a child’s coming-of-age soiree. American teens, who number more than 70 million, want what’s hot at their parties–from bar and bat mitzvahs to sweet 16s, quinceaÃ±eras and other coming-of-age rites. Whether you start a new specialty, add teen parties to your existing event planning business, or specialize in peripheries like security or entertainment, teen parties have an angle for everyone.
Party planner Marley Majcher, 37, who founded Pasadena, California-based The Party Goddess! Inc. in 2000, suggests walking the fine line between making teens happy and making their purse-string-holding parents even happier. “You have to be a really good listener and see yourself as a liaison,” she says.