Gift cards are more popular than ever. According to the National Retail Federation, Americans will spend $24.8 billion on gift cards this holiday season, a $6 billion increase over last year and an all-time high.

If you offer a product or service, you can create your own gift cards. Offer a low cost promotional item or if a service, some of your time.

Using Microsoft Paint or other image creation software, create a 3.5-inch by 2.5-inch “card”. If you have a logo, include it on the card. Because of the size you will not be able to include a lot of text. (See example above)

Then copy the image and paste into Microsoft Wordpad or Word, you should be able to get 8 to 10 cards on the page. Then print a hundred or two in color on index card stock.

Cut out the individual cards and include them in your customer Christmas card mailings. Also take a stack with you to give out at holiday parties and gatherings.

A unqiue way to market both you and your business.

Originally posted by Rich Whittle on December 4, 2006 in Ideas.

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