Viral Marketing For Business Success
This article was written by the Caffeine Marketing blog.
Viral Marketing is commonly confused with word-of-mouth marketing. This is mainly due to the fact that viral marketing can create a buzz about your business that stretches beyond the scope of newspaper, television, and radio ads combined. Viral marketing is a like a virus that can spread beyond the edge of the internet. The best part about it is that your fans will do the work for you. The only tough part about a viral campaign is developing something that everyone will want to see and share. But how do we develop effective viral marketing campaigns?
There are many tips, tricks, and gimmicks out there that will tell you what you need to do if you buy an eBook. I’m here to tell you the facts without paying a dime.
1. Advertisements Do Not Work
The biggest mistake a business can make is developing a viral video that centers around promoting a product or service. The truth is no one cares about your business and having your product at center stage will only turn people off. Instead, do what BMW or Sony Bravia did with their viral campaigns. Adding your product into the viral marketing mix can be effective… just don’t over do it.
2. The First Viral Shouldn’t Be The Last
When you are making a viral video campaign it should be just that. Don’t rely on just one viral video to stir up interest on the internet and grab people’s attention. When you have a person’s attention online you need to act – make sequels. This can be bloopers, deleted scenes, making of the video, extra material, or a continuing video like the “now-what” camapaign.
3. Warm Fuzzy Feeling
Your viral marketing campaign will go to the scrapheap in a blink of an eye unless you stir up emotions. Whether you are making a person feel interested, happy, egotistic, or anything else you have to do it well. Get the person’s adrenaline kicking and and never be biased towards a group. Viral marketing should be completely focused on emotions.
4. If I Haven’t Seen It, It’s New To Me
viral video watchers get bored with the same old crap. You won’t succeed with viral video marketing if you do something that has been done before. Forget about trying to look cool or put monkeys into your ads thinking ‘instant success’. Effective viral videos are about doing the unexpected.
5. Embedding Around The World
You know what really makes YouTube successful? They allowed their visitors to share the YouTube content by cutting and pasting code to put their videos on other websites. You have to do the same for your viral video campaign. So if you are going to launch it on your company’s website then you have to make sure you get it on YouTube or make it so visitors can embed the videos.
6. Comments Galore
Once you capture the attention of your audience, you have to allow them to express themselves. You can do this by allowing viewers to comment on the videos and discuss them. People who love the video will argue with the people who hate the video and it will cause such a chaos that word spreads throughout the internet.
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