Hoping to capitalize on the booming popularity of Internet video and online advertising, TurnHere, an Emeryville, Calif.-based start-up, has come up with a formula for producing professional video ads to slot into Web sites.
The company will film, edit and package a minidocumentary 45 seconds to 2-plus minutes in length. The minimum price is $300. The company will also then place the ad on search engines and other Web properties for an additional $50 a month.
An experienced filmmaker can probably do five or six ads a day, Inman said. TurnHere also likes to film ads from businesses in the same area on the same day to cut down on travel costs.
Photo by Michael Kanellos/CNET News.com.
No comments yet.