The Big Skinny On Wallet Inventor
Does the world really need another wallet?
Kiril Alexandrov certainly hopes so. He plans to build an entire company, The Big Skinny, around his “better mousetrap.�
It started as a side project. He didn’t like the bulk and heft of traditional wallets. He had resorted to carrying his stack of plastic cards and bills wrapped in a rubber band.
Alexandrov tested dozens of materials and designs to find one that worked. His wallet would have a personality. It would be sleek and sexy. It would have a name. It would have a hidden pocket for a stack of credit cards, or a condom. Now that should grab attention. He would use photographs of a beautiful woman in alluring poses with a handsome man to promote the product.
The strategy is working. The Big Skinny broke even within weeks of its launch and has since started turning a profit.
Maybe the Big Skinny will become a major name in wallets. But it doesn’t necessarily have to in order to be successful.
“The more research I did, the more I realized there is quite a sizable market out there,� Alexandrov said. “If the Big Skinny can capture even a small portion of that market, that’s quite enough for me.�
Photo by The Big Skinny.
Chip Miniard on January 21st, 2007 2:31 pm
I love the Big Skinny wallet. It is really thin and holds all my stuff. Try it, you will like it, too. It sure beats thick leather wallets
dominique on May 2nd, 2009 8:55 am
can you use the same concept for cell phone holders.
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