Using the success of his own two start-up companies as formulas for success, author Bruce Judson offers sound, cogent advice for budding entrepreneurs.
A well-known marketer himself, Judson explains how “going it alone” is different from being a typical small-business owner, the key being that the former is able to garner bigger profits despite a lack of resources, whereas the latter’s revenue is tied to her own billed hours.
So much potential exists, Judson argues, because in today’s economy so many aspects of running a business can be outsourced, leaving the business owner to concentrate exclusively on what they do best.
No great idea at the ready? Not to worry, Judson says, as he offers tips for finding a niche in an area where a person might prosper.
The complete book is available FREE on the web here. The web site also features discussions with Judson, other resources and updated case studies.
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