Beanscene Brews Up Fresh Expansion Plans

Scotsman.com:

Beanscene, the independent Scottish coffee house chain, is to push ahead with franchising plans that could see the name adorn 45 stores north of the Border by 2009.
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The ambitious expansion programme, which would more than triple the size of the existing 13-strong chain, is likely to coincide with a push into England, where founder Gordon Richardson has been sounding out locations such as Brighton, Bristol, Oxford and Cambridge.

Franchising inquiries have also been received from as far afield as Australia and Dubai.

Founded in 2000, Beanscene has evolved into a broader-based “lifestyle” business targeted at 25 to 50-year-olds. The firm, which falls under the auspices of the Glasgow-based parent company Widescreen Holdings, boasts its own recording label – Luna Records – and holds a regular schedule of live acoustic performances in its stores.

Richardson said he had taken some time selecting the right model for expansion, but admitted that he was “very precious” about the brand. “We are now almost seven years into the development of the company,” he said. “We piloted franchising three years ago and have examined various ways to grow the business without losing the soul of what we’re here for.

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