eBay Express Not Living Up to Expectations
Merchants complain that eBay Express doesn’t attract sufficient shoppers and generates an inconsequential volume of sales, although eBay Inc. says it is satisfied and remains committed to the site.
Express is designed to draw shoppers who dislike the complexity and risk of eBay’s core marketplace by offering a simpler, safer experience similar to the ones from mainstream e-tailers like Amazon.com Inc. and Wal-Mart Stores Inc.’s online store.
For example, Express features only fixed-price items, most of them new, from experienced sellers with outstanding track records, and offers buyers a shopping cart. Meanwhile, eBay.com lacks a cart, many items are used and sold via auction, and many sellers are novices.
But Express, which was launched in April in preview mode and has been heavily promoted since September, remains an irrelevant, mostly deserted sales channel, according to several large merchants interviewed recently.
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