Business Opportunities Weblog

December 13, 2006 by Rich Whittle | 0 Comments

Al Lautenslager at Entrepreneur.com:

Businesses, especially small businesses, continue to fight the pressures of improving their bottom line. This means they don’t have a blank checkbook to spend on marketing.

Enter guerrilla marketing: Getting the word out about a business without investing in traditional or Yellow Pages advertising is the challenge at hand. Using time, energy, knowledge, information and especially imagination will be the best practice of the most successful marketers.

Most small businesses market locally because they tend to do business within their community, suburb or city–typically staying within about a 50- to 100-mile radius.

If this sounds like your business, you don’t need to invest in marketing that reaches beyond your local audience, like search engines that reach the whole world. The desired goal is to isolate your search engine listings and related online advertising dollars in an area where you do want to do business.

To learn more about targeting your search engine advertising dollars to your local audience, start with the list of local search engines at LocalSearchGuide.org.

In Advertising, Marketing, Sales, Strategy, Tools | 0 Comments