Annual US revenues from Internet video services - including homemade content, TV shows and movies - will exceed $7 billion by 2010, according to Parks Associates’ “Internet Video: Direct-to-Consumer Services.” The report also notes this growth will accompany an ongoing shift toward greater parity between the revenue sources.
In 2007, approximately 85% of revenue will be from advertisements attached to user-generated content and television and news streams. By 2010, services for renting and downloading TV shows and movies will account for nearly 40% of total revenues.
“Major broadcasters, movie studios, retailers, and content aggregators are all experimenting with new ways to distribute video content online and attach advertising to their offerings,” said Kurt Scherf, vice president and principal analyst, Parks Associates. “The early results are quite promising.”
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