China Hospitality:


Super 8, one of the largest budget hotel brands from the United States, will break from its global franchising format and set up its first directly-run hotel in China.

According to the Management Measures on Business Franchises issued by China’s Ministry of Commerce, a franchiser shall have at least two directly-run stores that have been operating for at least one year, or two directly-run outlets run by its subsidiaries in China. Local media report this is why Super 8 has decided to set up its first directly-run hotel in China.

A representative from Super 8 China says that in order to prevent competition among its franchised hotels, Super 8 may choose to locate its first directly-run hotel on the outskirts of Beijing. Super 8 China plans to soon expand into more second and third-tier cities and also introduce a membership loyalty program called “Trip Rewards” to attract more guests.

Super 8 also says it has exceeded its 2006 development projection of 100 properties either open or signed by year end by 10%. The company says this is the second consecutive year it has exceeded its development goals.

Originally posted by Dane Carlson on December 14, 2006 in Franchise Site.


Related Posts

import export business