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Everything Starts With A Click
What’s a click worth? On the internet, everything starts, somewhere, with a click. So theoretically, you should be able to figure out what each click to your site is worth.
Pick the worksheet you want to use to figure out the value of a click. Then compare it to what you’re spending, and see if it makes sense.
Photo by hberends.
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» Carnival of Marketing on Blueprint for Financial Prosperity on December 21st, 2006 10:30 am
[...] Interesting in knowing how much a click is worth? Ian Lurie and Conversation Marketing came up with a handy calculator. (Found via Business Opportunities Weblog) [...]
Florida Travel Site on April 27th, 2007 6:29 am
I run a florida based travel business, and if 2006 was any indication, 2007 is shaping up to be another big year for ad networks. The ad network model received more validation than ever in 2006, through increased spending and heightened industry dialogue about their value and importance as part of a well-rounded media plan. Another telling trend in 2006 was the introduction of several new ad networks and the bets some larger media companies have placed on the network model.
jaeda on October 7th, 2008 6:04 pm
i think this is partly true, i did it once way back my high school days, everything goes right.
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