The biz of breakfast is booming, according to The Revolution in Dayparts: Breakfast in the foodservice market, a new report from Packaged Facts.
The report says the current breakfast market is $65 billion, and it estimates it will grow to $83 billion by 2015.
Success in the gourmet coffee and tea bar channel, while eating into the market share of doughnut shops, has been instrumental in upscaling breakfast fare throughout foodservice, making breakfast a more appealing option, particularly for the 15% of Americans who don’t eat breakfast at all.
No channel has benefited more from growth in the morning daypart than quick-service restaurants. 15% of all American consumers buy breakfast in QSRs, a proportion that has grown steadily since 2001.
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