Business Opportunities Weblog

December 20, 2006 by Rich Whittle | 0 Comments

The Wall Street Journal Online:

To deal with the mounting copyright issues swirling around video and other content online, a start-up founded by some respected Silicon Valley executives is taking a novel approach: combing the entire Web for unauthorized uses.

Privately held Attributor Corp. of Redwood City, Calif., has begun testing a system to scan the billions of pages on the Web for clients’ audio, video, images and text — potentially making it easier for owners to request that Web sites take content down or provide payment for its use.

The start-up, which was founded last year and has been in “stealth” mode, is emerging into the public eye today, at a time when some media and entertainment companies’ frustration with difficulties identifying infringing uses of their content online is increasing. The problem has intensified with the proliferation and increasing usage of sites such as Google Inc.’s YouTube, which lets consumers post video clips.

Though its service isn’t out yet, Attributor appears to go further than existing techniques for weeding out unauthorized uses of content online.

Photo by Guillaume aka Le Cactus.

In Ecommerce, Internet, Legal, Niche, Startup, Strategy, Video | 0 Comments