The Washington Post:

The gift card made its mark as the all-purpose present: functional but not that much fun. Until now.

This holiday season, retailers are rolling out gift cards that can light up like video games, laugh like Tickle Me Elmo, play music like MP3 players and double as DVDs.

And did we mention the one with two holes that works as a finger puppet?

Circuit City has one card that looks traditional — but drop it into your computer’s disc-drive tray and it works as a DVD.

It includes a snowball-fight video game in which your character gives up and makes snow angels when it loses, as well as an offer for 50 free downloads from eMusic, holiday screensavers, wallpaper and printable gift labels.

Best Buy sells a SpongeBob SquarePants DVD gift card with games such as “Creature from the Krusty Krab,” printable coloring sheets and a “Jellyfish Jam” music video.

For the more practical customer, a sturdy card with a sharply ridged edge can also be used as an ice scraper: “A dual-action gift!” the packaging reads.

Photo by Circuit City.

Originally posted by Rich Whittle on December 24, 2006 in Uncategorized.

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