Google Steps More Boldly Into PayPal’s Territory
Steven Grossberg, who sells video games online from his home in Wellington, Florida, recently sent an enticing offer to 20,000 customers: $10 off any purchase over $30 using a new payment service, Google Checkout.
Traffic on his site more than tripled, and best of all, he said, Google picked up the tab for the promotion.
“I think it’s fantastic,� he said. “I’m selling the product. Google is getting tons of customers to sign up for Checkout. Customers are happy because they are getting a monster deal.�
And Google is not charging merchants any processing fees through the end of 2007.
As a result, getting customers to use Checkout will increase profits, Mr. Grossberg said.
So starting next year, he plans to take some of the money he spends to list items on eBay and try a new marketing strategy: placing ads alongside Google’s search results.
Photo by Marc Serota for The New York Times.
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