Local Search is poised for big growth, with a recent estimate from Borrell Associates hinting at a 32% growth in local online advertising in 2007. But local search is still in its infancy and is a “mess,” as Greg Sterling described it at the recent Search Engine Strategies Conference in San Jose.
If you’re a small business that relies on local search traffic, it’s a good idea to make sure search engine crawlers have a good sense of where you’re located.
1. Have your physical location on every page of your site.2. Have your local phone number on every page of your site.
3. Give your physical address extra prominence on your “Contact Us” page.
4. Create a page on your site called “Directions / Location”.
5. Link to Google Maps and Yahoo Maps on your Location/Directions page.
6. When possible, include your location in your page Titles.
7. Somewhere on your site, list all the cities / towns your business covers.
Photo by jez`.
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