Selling a message to a whole body of people isn’t nearly as effective as reaching just the part of the group that wants to hear your pitch.
The concept is niche marketing, and is widely considered to be the hottest, smartest approach to advertising today.
If you have a computer and an e-mail address, then you are an ideal candidate for niche marketing. Companies you have done business with (think Amazon or Travelocity) can request your e-mail address, and then, based on your purchasing patterns, send specific e-mails about products and promotions that should attract you.
“What worked well 20 or 30 years ago won’t do it today,” said Roger Hurni, partner and creative director at Off Madison Ave. in Tempe. “Now, there are dozens of ways to communicate.”
Niche marketing is fundamentally based on a deeper understanding about who the customer is, then building a message based on that understanding.
Photo by jbl_nyc.
Dunkin Donuts – How to open a Franchise
How to open a Dunkin’ Donuts Franchise In case you hadn’t noticed, Dunkin Donuts is on fire lately. They are opening stores it seems everywhere and delivering up some of the best tasting donuts and coffee in the world. Founded in 1950, Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods. […]
e² Young Engineers
Build Your Tomorrow. Today! CLICK HERE TO VISIT OUR WEBSITE Background: We are e² Young Engineers Young Engineers enrichment programs combine education + entertainment = edutainment. We created a variety of different programs that can be used to teach science, technology, engineering, math (STEM). Children joining our educational community can learn and enjoy arithmetic, physics, […]
Motiply Mobile App Business
Make Money – Start a MOBILE APP Business Mobile websites are hot and in demand like never before thanks to the explosion of mobile devices such as smartphones and tablets. Businesses are paying BIG money for mobile website and app design and now YOU can get a piece of the action! The With our training […]