Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:

  • We have tons of content. In fact, since November 2011, I've published more than 26,000 posts on thousands of different business ideas and opportunities.
  • We don't sell much advertising. In late 2013, I realized that by selling advertising, what I was really selling was my readers. In 2014, I've already radically cut down on the number of ads and will hopefully keep cutting.


Selling a message to a whole body of people isn’t nearly as effective as reaching just the part of the group that wants to hear your pitch.

The concept is niche marketing, and is widely considered to be the hottest, smartest approach to advertising today.

If you have a computer and an e-mail address, then you are an ideal candidate for niche marketing. Companies you have done business with (think Amazon or Travelocity) can request your e-mail address, and then, based on your purchasing patterns, send specific e-mails about products and promotions that should attract you.

“What worked well 20 or 30 years ago won’t do it today,” said Roger Hurni, partner and creative director at Off Madison Ave. in Tempe. “Now, there are dozens of ways to communicate.”

Niche marketing is fundamentally based on a deeper understanding about who the customer is, then building a message based on that understanding.

Photo by jbl_nyc.

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Originally posted by Rich Whittle on December 29, 2006 in Ideas.


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